Privacy Policy

Last updated: April 14, 2025

Thank you for visiting BrakeTrace.com. Your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your information when you use our website and services.

1. Who We Are

BrakeTrace.com is a comparison tool and informational website for sim racing hardware. We help users find the best prices and make informed decisions through content, tools, and affiliate links.

If you have any questions or concerns regarding your privacy, you can contact us at:
📧 [email protected]


2. What Information We Collect

Information You Provide

  • Email address: If you sign up for our newsletter or contact us directly.

Information We Automatically Collect

  • IP address and location data (approximate, via IP)

  • Device type, browser, and operating system

  • Pages visited, time spent, and click activity

  • Referring URL (how you got to our site)

  • Interaction with affiliate links

This data is collected using cookies and other analytics tools to help us improve the performance and user experience of BrakeTrace.com.


3. How We Use Your Information

We use the data collected to:

  • Improve the functionality and content of our website

  • Understand how users interact with our tools

  • Monitor and detect technical issues

  • Send newsletters and updates (if subscribed)

  • Include affiliate links in newsletters or site content

Affiliate links help support the site and may generate revenue when you click or make a purchase. These links do not affect your prices.


4. Newsletter and Communications

If you choose to subscribe to our newsletter:

  • You’ll receive updates about sim racing gear, product comparisons, and site news.

  • Emails may include affiliate links.

  • You can unsubscribe at any time using the link at the bottom of any email.


5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember user preferences

  • Track website performance

  • Enable analytics (such as Google Analytics or similar tools)

When you first visit our site, we will ask for your consent to use cookies, in accordance with GDPR requirements. You can manage or withdraw your consent at any time via your browser settings or our cookie banner.


6. Lawful Basis for Processing (GDPR Compliance)

We process your personal data based on:

  • Consent – for email newsletters and cookie-based tracking

  • Legitimate interest – to improve the website and prevent misuse

  • Contractual necessity – if you contact us with a service request


7. Data Sharing and Third Parties

We do not sell your personal information.
We may share non-identifying information with:

  • Affiliate partners – only when you click a link

  • Analytics providers – to analyze site usage

Each third party is responsible for its own GDPR compliance.


8. Your Rights Under GDPR (if you’re in the EU/EEA)

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion of your data

  • Withdraw consent

  • Object to data processing

  • File a complaint with your local data protection authority

To exercise any of these rights, email us at [email protected]


9. Data Retention

We retain personal data only for as long as necessary:

  • Newsletter data: Until you unsubscribe

  • Analytics data: Typically no longer than 26 months

  • Contact queries: Up to 12 months


10. Children’s Privacy

BrakeTrace.com is not intended for children under the age of 16. We do not knowingly collect data from children. If you believe a child has provided us data, contact us and we will promptly delete it.


11. Updates to This Policy

We may update this Privacy Policy as needed. Any changes will be posted here with the updated date. Continued use of the site after changes indicates acceptance of the revised policy.


Thank you for trusting BrakeTrace.com.

Questions? Contact us at [email protected]